Isagenix has a big ambition according to the material available on their website. That being to impact world
health. Overall nutrition, skin care and cleansing are the three product divisions that Isagenix offers.
Cleanse for Life, one of the main products, is advertised as a tool for weight loss along with energy and good
health. Two-packs of 32oz bottles of this products are intended for 2 days of a cleansing program. This would
seem to be the main product recommended by Isagenix as part of their 30-day complete cleansing system.
Isagenix also has a 9-day quick cleanse program which uses the same product and this purports to result in an
average weight loss of 7 lbs over that time. Also, they seem to have much in the way of meal replacement
options.
All the company’s products are available right from the Isagenix website, or from a network of independent
affiliate retailers. They have a business model which is similar to that of Avon’s.
This company gives complete ingredient lists for all of its products. But I’m not 100% ready to buy into the idea of
a complete system with numerous products, potions and pills as the best weight loss method. I would say that
most people can find success through the implementation of a low calorie diet, exercising regularly and a single,
effective weight loss supplement, or even no weight-loss products at all. I hate to think just how many people are
taking some sort of weight loss product without being concerned with or aware of the possible effects, simply
because they would like to look thinner.
The listed ingredients for the Cleanse for Life product are Pau d’Arco inner bark, Aloe Vera leaf, suma root,
IsaLyte trace minerals, eleutherococcus senticosus root extract, fennel seed, burdock root, peppermint leaf,
licorice root, choline bitartrate, inositol, betain HCL and I-methionine. Sometimes I get the impression that these
companies only put things in their products with unusual names so that people will be in mystery as to what it
does, or what it is supposed to do. When I was a kid I had hordes of Burdock growing under my front porch.
Never heard that Burdock root had any weight loss benefits. And I’m not familiar with what any of this stuff is
except for aloe vera and peppermint. And if anyone comes near me with choline bitartrate they are going to get it!
I’m not aware of one thing on this list that is noted as a proven, effective supplement for losing weight. Despite the
fact that many of the ingredients may be relatively healthy in other ways, It could be more effective to see a
proven fat burner and appetite suppressant on the list for maximum weight loss. Recognized weight loss
supplements are noticeably absent from the above list.
We can go on all day about the products as there are many of them.
Originally I set out to review this company only relative to people’s ability to create a valid income as an
independent representative. I had a lot of trouble locating any solid numbers being provided by anyone out
there who is in point of fact doing very well with it as a business.
Isagenix pays it’s retailers with a binary pay matrix. Really my least desired of all network marketing
compensation plans. I have never liked the idea of getting paid just on the weaker leg. It makes one balance
their downline but it also allows a somewhat small percentage of net payout. The company is only paying out on
less than 50% of it’s volume right off the bat. The Isagenix website specifies an average profit margin around
30%. So what one is really looking at in terms of income potential is having to sell tons and tons of product and
recruit massively to even make any recruiting efforts worthwhile.
In case you are not familiar, a binary matrix is fundamentally two legs. You will be putting your new recruits into
the smaller of the two legs and trying your best to manage and balance them because you will only be paid on
the small leg. It can be a strain to manage whom you are adding where in your downline and often makes it hard
to predict the future production. But to put it simply, you are going to get few dollars per month, per person, within
your smaller leg.
My observation is that, as a business opportunity, Isagenix is best suited for those of you who who use the
products because they are getting results from them and believe in them and are not terribly concerned with
making big time money, and maybe one who is more interested in getting products at the wholesale price and
perhaps making a bit of extra cash here and there. Evaluating Isagenix purely from a profit or lack of profit
standpoint does not make it appear terribly strong but one should keep in mind that by all accounts that is not the
strategy for Isagenix. This is a growing group of product users who also distribute. I would be surprised if there
are very many distributors who were not first users of the products.
This is not to say that it is not viable or worthy of one’s time. I have met people who’ve been taking and selling
Shackley products for many years, making several thousand extra dollars per year and they are perfectly happy
with this. Also, for some folks a business such as this one serves as a social life. And that is exactly why I love
this industry. I feel like my work-day is my social life.
It seems to me, a product line like this one is very favorable to a retail store-front. If one had a substantial local
population focused on wellness, especially if you own your own health food or grocery store then this could be a
great way to market the products, in contrast to more traditional method of word of mouth. Certainly, this would be
almost entirely a retail sales strategy as opposed to a recruitment strategy.
I am not a retailer for Isagenix and I have never personally used the products.
I just wanted to take a peek at the company and shed some light on the income potentialities from an unaffiliated
party perspective.
See the links below for vital information related to building a successful Isagenix, or any other, home business.
About the Author
Get the complete review of all things MPB Today and for free access to wide-ranging training resources for internet network marketers, including the Web Mastery for Network Marketers series by the author, Alan Cosens, on his MPB Today Review and Marketing Secrets site.